How to make a logo for a Real Estate Agency?

The competition between real estate agencies is constantly increasing, which is why many of them try to draw attention to themselves visually through logos. A prominent logo attracts the attention of customers, which is especially important for newcomers in this field.

The brand name allows you to quickly identify in a crowd without even remembering the organization’s name. Therefore, logo development should be approached more cautiously, since later attempts to change the logo design may affect recognition. We’ll walk you through the intricacies of creating a logo for a real estate agency that will help you develop the core brand yourself.

It takes design creativity to make a logo stand out. You can create a logo without spending a lot of time and money if you follow these tips:

1. Market analysis. Before you start creating your logo, don’t miss this important step : Competitor Logo Analysis.During the analysis, you will understand which designs are the most attractive, avoid repetitions and decide on a design idea faster. We recommend writing duplicate colors and images for the logo to try to draw the from the same type distract. .

2. Select a logotype. A combination logo that combines a font (company name or slogan) and a symbol is perfect for a real estate agency.This guy will help tell more about the company, because by the name it is not always possible to understand what kind of work the organization does. Abstract elements, graphic lines or shapes that form a silhouette of the building are a good solution.

3. Work on colors. Colors should be chosen taking into account the values ​​​​of the company, such a logo will be associated with its management faster and inspire trust even with eye contact. Let’s analyze the main colors that are psychologically suitable for the logo of real estate agencies.

4. Strict surveillance is the solution. We advise against using the handwritten font for this direction, as the property must visually show its severity.Multiple sans serif fonts from just will emphasize your serious intentions to the client.

5. The logo must be easily adaptable to the company’s advertising needs. Printing on letterheads, advertising signs, black and white printing, advertisements on the website – the logo must be suitable for all business needs, i.e. universal. This can be taken into account in the development process. Self-development does not require taking special courses or having the skills to create graphics projects.