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SEO Trends
SEO trends are constantly changing. In addition, as technology evolves, they suggest new challenges when searching for and generating content. However, SEO trends will continue in 2022, and new ones will emerge. Therefore, Digital Marketing experts need to be up to date on the 2022 SEO trends that will remain this year and, on the contrary, those that will disappear.
SEO Trends for 2022
The SEO industry is unpredictable, as are the algorithm updates that Google releases from time to time. It is so volatile that if an SEO goes into hibernation and wakes up a year later, it could feel like a generation gap. With that said, let’s look at the SEO trends for 2022.
The User Experience and its Interaction are Increasingly Important
Our first SEO trend is user experience, which remains one of Google most important goals. Offer users the content they are looking for, without distractions and in the most original and fastest way possible.
On the other hand, metrics related to user interaction and page experience will continue to gain more potential.
Satisfying the user will be increasingly a decisive factor, and elements such as loading speed are essential for a correct experience on the site. On the other hand, we will see how the growth of Google Discover continues and how it is becoming a vital traffic channel for informational sites.
Artificial Intelligence will be Critical
Artificial intelligence is changing the way people interact with online content. This intelligent algorithm that we all know shows us the things we like the most and facilitates our searches on the Internet.
Now, search appliances do not usually share their technologies and advances.
But it is believed that they will improve the user skill during the search. Factors ranging from click-through rate to page time could be included.
We will have to captivate and engage readers with well-organized and valuable content. It will also make it calmer for users to find you.
More Voice Searches
2022 presents us with significant SEO trends and professionals who design and manage digital marketing and paid media (PPC) strategies.
Thanks to innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way.
The SEO expert, María Julieta Gómez, professor of the Master in Digital Marketing, affirms that «if I had to highlight two significant trends (and opportunities), I would focus on the rise of voice searches and the increase in the consumption of multimedia pieces every time. More visual allows us to create more visual marketing campaigns.
More and more voice searches. Either directly from the search engine or intelligent speakers such as Echo or Google Home. “This change and trend in search habits require campaigns to be adapted to more semantic phrases and the use of longtail keywords and adding a conversational tone to text ads,” he adds.
For her part, the expert Macarena Lobato, Digital Media Manager at Podo, says that “with the increasingly substantial intrusion of voice assistants in the home. Brands must adapt the content to the micro-moments of search that the user performs at these attendees and mobile to the the the get more visibility.
The simple question-answer format and short sentences must be worked on a lot. Work longtail keyword and local searches”, adds Lobato. It is estimated that the percentage of households that own a smart speaker by 2022 will be 55%.
Full Mobile Index
“SEO is neither created nor destroyed; it only transforms. Therefore, 2022, in quotes, will not bring anything new or revolutionary but will continue the trends that we have already been talking about in recent years, “says Professor Sergio Castelo.
Castelo believes that it is expected that during this coming year, the «Mobile-first index» will become the «full mobile index, »
So for those who are still behind: the mobile user experience becomes essential, and hiding or eliminating surplus texts from the desktop version will be left behind.
Any website must be planned with all the information available from mobile devices. On the other hand, as Google has already confirmed, Web Core Vitals will become one more ranking factor. Once again, keep an eye on the entire user experience, load times, and changes on the page since it loads until the user interacts.
It is assessed that almost 73% of Internet users will access the Net only through mobile devices by 2025. Therefore, you must reinforce mobile platforms since this is the future, and you will receive the highest user traffic from this channel. It is closely related to voice search optimisation.
Videos are the Future
Another of the SEO trends for 2022 is, without a doubt, videos. Implementing videos in our SEO strategies is very effective. YouTube has ended a billion users, so now is the time to get started if you’re not creating video content.
To have a decent SEO using videos as a helper, you must optimise the name and description of your video channel, always offering the information and resources that are required. Of course, keywords are crucial for your SEO strategy to be foolproof.
Secondary Keywords Matter Too
SEO professionals used to focus on primary keywords as the only option. Now, we know that secondary keywords are just as important. Semantic search and intent optimisation will become more critical in the future.
It’s about analysing the context of the query and understanding the user’s search intent. The more relevant the information provided through primary and secondary keywords, the better.
Good Positioning Does not Mean More Traffic
Even if we manage to position a page in the SERP, it does not automatically increase traffic. Although that approach worked before, it will now partially stop working.
If we look at the search results, we can see that the top positions are full of ad units, so even if the site reaches the top of the rankings, it is “buried” under all that information.
Instead of having SEO optimisation as a final result to position a page well, we should focus on the CTR or the click rate on the link.
This indicator may increase if we work on the meta tags, titles, and descriptions. We can work on these concepts with the combinations offered by Google Adwords and Facebook Ads.
Long Articles Rank Better
Long articles of more than 3,000 words are more likely to help get more consistent traffic than small or medium ones. In addition, various studies claim that long articles attract organic traffic three times more than medium-length content.
Readers need more time to explore the detailed knowledge of topics that provide in-depth content. We all know what happens when visitors spend more time on the site: Google generates more traffic through search rankings.
On the other hand, Google affirms that the quality of the content is essential for success in placement. These factors help regulate if a web page has quality and valuable content.
All writers will need to go back and assess their current content to make room for additional detail, longer text, or more specific keywords.
Local SEO is Becoming More and More Critical
On the other hand, the pandemic has changed our lives and internet browsing habits.
Suppose local SEO gained a lot of relevance, now more so, especially in transactional searches. Now selling cheese online is not just an eCommerce thing. Neighborhood stores also come into play, even without having a website.
Continuity of Last Year’s Trends
Interpreting search intent and getting our content right seems like the most basic. Structured data helps to get more screen share. Video and podcasts continue to grow, and voice search, albeit much more slowly, too.
The role of the EAT (experience, authority, and trust) will also continue to be necessary. It is essential to support our information on the web with data, and if these come from official websites, even better. Link to reputable sites, such as “.Edu” and “.gov” URLs. Having authorized sites that link to your website is another way to prove that you meet the EAT criteria.
Conclusion
Positioning is becoming more and more complex and simply optimizing the text, adding keywords and meta titles, is behind us. In the current SEO trends and during 2021, we will have to think about topics that range from voice control to the positioning of our videos.
Also Read: Method to Improve your Ecommerce Business